ADIDAS SANDTON HALO STORE LAUNCH

Launched in July 2021, adidas’ flagship Sandton Halo store is an immersive digitally driven space for consumers to experience the brand’s top tier offering.

To kick off the launch communication we created a film featuring some of adidas’ key partners to tell the story of this new frontier of retail.

Partnering with JHB creators and friends and family of the brand to activate that MKLRAB space through a series of customisation sessions and in-store DJ sessions