ADIDAS X THEBE MAGUGU ORIGINALS LAUNCH
A celebration of adidas X Thebe Magugu FW22 collaboration through a premium launch experience and product showcase.
OOH BILLBOARD EXECUTION
Nelson Mandela Square
The OOH execution features lead campaign imagery brought to life with cutouts of Thebe Magugu’s family in and around innercity, Johannesburg.
FINDING BEAUTY
Seeding Execution
Handpainted strelitzia totebag and detachable keyring gifted to adidas partners with release of adidas X Thebe Magugu drop two.
