ADIDAS ORIGINALS FORUM CAMPAIGN

Our key Originals campaign for 2021 saw the re-introduction of the iconic Forum silhouette through a visual montage style film series that spotlighted 6 iconic sub-cultures in South Africa.

We partnered with the iconic Soweto Skate Society, Car drifter Stacey-Lee May, Vogue Nights co-founder Tutu Zondo, Newly formed creative collective 4MyGirls as well as gamer Julia Robson and dancer Gina to authentically tell their stories of emergence through the lens of the new icon, Forum.

As an extension of the lead campaign, we invited our JHB creator network into the MKRLAB to customise a pair of Forum’s which were then live lidar scanned using an iPhone to create a personalised an animated representation of the creator’s custom shoe.

Creator’s were then captured in the store’s VIP studio with the final output resulting in a scanned and signed portrait which would later be posted on their instagram page.